← All ProjectsArava Crossing is a branding concept for an express toll road connecting central Israel with Eilat. Inspired by the desert landscape and the journey south, the visual identity conveys safety, reliability and forward movement.
The drive to Eilat can be long and tiring, especially during busy holiday periods. The brief explores the need for a faster, safer and more continuous connection to the south — and a brand that makes this new road feel clear and trustworthy.
Envision a modern transport corridor connecting central Israel with Eilat, supported by digital services and traffic management. A journey that feels safer, simpler and more connected to the landscape around it.
Create a recognizable identity for a new express toll road: reliable, efficient and forward-looking, with a distinct connection to the Arava. Translate these values into a consistent language across every brand touchpoint.
Desert yellow, deep blue and signal red connect the Arava landscape with the movement and clarity of the road.
The warmth and landscape of the Arava.
Trust, stability and modern infrastructure.
Movement, direction and the Red Sea.
A bold brand name and a supporting tagline create a clear, recognizable hierarchy.
The brand name: bold, distinctive lettering that gives Arava Crossing its presence.
The tagline: a compact supporting voice that complements the logo and keeps the message clear.
The identity brings together three familiar elements from the journey south.
The Arava landscape,
simplified into a distinct silhouette.
Movement and connection,
following the journey south.
Desert warmth and a destination
on the way to the Red Sea.
Three elements.
One recognizable identity.
Open roads, desert light and familiar views from the drive south bring the brand story to life. Bold headlines and handwritten accents connect the practical promise of the road with the anticipation of a holiday in Eilat.
The Arava Crossing identity, brought together on one desk.
Make the desk yours — drag the objects onto the desk and arrange them.
The mobile app brings the same visual language to a smaller screen. Color, typography and graphic elements connect the digital experience with the road’s identity, creating a consistent look across print and digital.
Tap the buttons to explore the app.